The scope of the project was to create a Logo design and Snowboard design for the company known as "Fly". Fly's main theme is being a snowboard equipment company with a lighthearted but also extreme sports branding direction.

The logo was created in mind of their branding direction with the wings reflecting the flight aspect of their brand. It also helps reflect the snowboarding sports aspect by showing the flight one could take using their equipment. The art made for the snowboard is based on Ukiyo-e artworks and mainly features a crane to reflect the flight of the brand.